Privacy Policy
This Policy applies to all users and customers located in the United Kingdom, and is written in accordance with the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, and other relevant UK privacy legislation.
“Personal Data” means any information that relates to an identified or identifiable natural person.
“Processing” means any operation performed on Personal Data, such as collection, storage, use, disclosure, or erasure.
“Data Controller” means the party that determines the purposes and means of Processing Personal Data.
“Data Subject” means the individual to whom the Personal Data relates.
“Third Party” means any organisation or person other than the Data Subject and the Company.
We act as the Data Controller in respect of your Personal Data collected through our Website and during the provision of our Products and Services.
Identity Data: full name, email address, phone number, and billing/delivery addresses
Transaction Data: order history, invoice records, payment status
Technical Data: IP address, browser type, operating system, device identifiers, session activity
Correspondence Data: communications, service requests, and support interactions
We do not knowingly collect data relating to children or special category data (e.g., health or biometric information).
We may also receive certain technical data automatically through server logs and cookies.
Most commonly, we process your data to fulfil our contractual obligations, such as completing your purchase, delivering your Products, or providing Services. In some cases, we process data to meet legal or regulatory obligations, such as maintaining tax records or fraud prevention.
We may also process your data where it is necessary for our legitimate business interests, such as improving the performance of our Website, managing customer relationships, or preventing misuse of our Services, provided these interests do not override your rights.
Where we rely on your consent (e.g., for marketing communications or certain cookies), you may withdraw it at any time by contacting us at hi@friendlypressure.studio.
We may disclose your information to trusted third-party service providers who act on our behalf and under our instructions. These include payment processors (e.g., Paypal), delivery and logistics partners (e.g., DHL, and infrastructure providers who host or manage our Website (e.g., Shopify).
In limited cases, we may also share your data with professional advisors (such as lawyers or accountants) or with public authorities if required to comply with a legal obligation.
All third parties who process Personal Data on our behalf are subject to contractual obligations to protect your information and use it only as instructed.
Personal Data is protected using technical and organisational security measures, including secure access controls, encrypted transmission, and routine monitoring. Only authorised personnel have access to your Personal Data.
Generally, we keep order and payment records for six (6) years from the date of your transaction to comply with tax and contractual obligations. Customer support correspondence may be retained for up to two (2) years.
When your Personal Data is no longer needed, it will be securely deleted or anonymised.
We may also use non-essential cookies for analytics purposes, such as to understand page views and traffic sources.
You can manage or disable cookies through your browser settings or via our cookie banner. For more information, please see our [Cookie Policy].
To exercise these rights, please contact us at hi@friendlypressure.studio.
